'Visual artist’ is a term with untold interpretations, nuances, variations and meanings. But how, as an artist (or designer, photographer, or other ‘independent creator’), do you become who you are and who you would like to be? What fundamental questions, characteristics, dilemmas, ambitions, restrictions and realities play a part? How can you guide your artistic practice, the main criterion being to answer the question: "where do I stand and what do I stand for?"
Plan and Play, Play and Plan invites the artist to reach considerations, often based on analytical models, that will help to determine his/her position. This book has been written by Janwillem Schrofer, director of the Rijksakademie (Amsterdam) from 1982 to 2010, an esteemed international institute, where artists with a number of years' professional experience are provided with their own studios for two years. Schrofer knows from practical experience the complexity of the artist's questions and dilemmas, the many areas in which the artist is involved and how important self-reflection and self-determination are. He has scrutinized his considerations and, assembled notes-based on many interviews with a wide variety of artists-assimilating them into an appealing book in which terminology, background and questions requiring reflection form a cohesive whole.