“The New Museum has always been at the forefront of innovation and experimentation, so we think it’s appropriate and consistent with the institution’s identity. The expectations are very different if you’re designing a special contemporary art space or downtown office block, so you have to take advantage of every aspect of the program’s potential. The obvious problem is that if the building is tall and the floors simply replicate a typical plan, the instinctive reaction is “oh, this is an office building,” and only later you might discover there’s a gallery inside. The fundamental objective was to avoid that trap. We feel the New Museum is not a normal museum —it’s something in between a gallery and an event space. It is experimental, and its architectural identity must also be experimental. We feel, and we hope other people feel, that this building is suited to the museum’s
character.” Kazuyo Sejima and Ryue Nishizawa.